As a TV executive looking to make more informed content decisions, demand data is a powerful tool that can provide numerous insights. Using the example of "Homestead Rescue" in Germany in December 2023, we can see how demand data can help with content valuation, acquisition decisions, distribution decisions, and programming decisions.
One way demand data can be used is to determine a show's value, which can inform content valuation and acquisition decisions. Parrot Analytics' content valuation system is powered by global content demand and supply, enabling executives to calculate the dollar value contribution of any show to any platform in any region. For instance, we can see that "Homestead Rescue" has 2.1 times the audience demand of the average show in Germany, with only 8.6% of all TV shows having this level of demand. Further, demand for the show has been increasing recently, indicating that its value may be on the rise.
Demand data can also help with programming decisions, including scheduling and release strategy. For example, we can see that demand for "Homestead Rescue" spiked in mid-December 2023 in Germany, suggesting that this would be an opportune time to schedule or release new episodes. Similarly, executives could examine the show's performance in the top 10 global markets to determine the best regions to target for distribution.
In addition, demand data can inform decisions related to subscriber acquisition and retention. Executives can examine what other shows fans of "Homestead Rescue" are also interested in, such as "Futurama", "Duck Dynasty" and "Survivor", to determine what other programming may appeal to and retain their audiences.
An area where demand data can have a particularly valuable impact is in concept testing, such as determining which type of content exhibits opportunity for acquisition or development. The demand data can show which genres are resonating the most worldwide and inform decision-making.
Finally, a show's demand data can be used to understand its performance from a global viewpoint and make informed decisions that can lead to its financial growth. With the Parrot Pulse measurement tool, executives can get data across dimensions like global performance across all platforms,, reach, longevity and momentum. Reading and reacting to demand data for a show like "Homestead Rescue" can help guide strategic decision-making, leading to more hits and better financial returns.
