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Using Demand Data to Drive Strategic Content Decisions: A Case Study of 'House' in Germany

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Parrot Analytics Insights - February 2024

As an entertainment executive, demand data can be a powerful tool in making informed content decisions. By analyzing the demand data for a TV series like "House," executives can assess the potential valuation of the show and make acquisition or distribution decisions.

The outstanding demand for "House" with 13.3 times the audience demand of the average show in Germany over the last 30 days indicates that this show is highly valued by audiences. With a Parrot Pulse score indicating exceptional worldwide audience demand, travelability, longevity, momentum, franchisability, and reach, "House" is a strategic asset for any streaming platform or linear network.

Furthermore, analyzing the audience behavior and preferences of fans of "House" can inform executives on what types of shows or genres are resonating with audiences and therefore should be the focus of their content creation efforts. The fact that "Rick And Morty", "Game Of Thrones", and "The Last Of Us" are in the list of shows that "House" fans also like, hints that producers should consider creating content within similar genres.

By examining demand data for "House" in the top 10 global markets where the show is most in-demand, executives can make strategic decisions on where and how to distribute the show. For instance, the show's outstanding demand in the United States, Canada, Russia, the United Kingdom, Ukraine, Poland, Brazil, Netherlands, and Australia shows executives where the show is valued the most and should be showcased or marketed more aggressively.

In conclusion, demand data is the cornerstone to making more informed content decisions, acquisitions, programming, and distribution decisions. It allows executives to get a more accurate valuation of content, identify the types of shows and genres that resonate with audiences, understand audience preferences in terms of the shows they watch and the platform they watch them on. Being empowered by demand data helps executives maximize investment in content and increase the chances of a long-term ROI from their investment.

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