As a television executive, understanding audience demand data can be key to making informed content, acquisition, distribution, and programming decisions. Taking the example of "Impractical Jokers" in Germany during January 2024, let us explore how demand data can help executives make better decisions.
Firstly, audience demand data can be used for content valuation. By analyzing the demand data for a TV series like "Impractical Jokers" in Germany, executives can determine how much the series is worth, how much value the series' stars are driving, and what the baseline value of a title is. Based on the Parrot Analytics content valuation system that uses demand data, executives can reveal the dollar value contribution of a title to any platform in any region. By calculating the return on investment for a title, executives can assess the TV series' ability to drive subscriptions and mitigate churn, thus making informed acquisition decisions.
Demand data also helps in optimal release strategies and pricing. Executives can use demand data to precisely identify what genres and series will attract more subscribers to their platform. Using demand data comparisons, executives can identify outliers in their own catalog compared to competition titles. By identifying what titles will maximize their global investment funds, they can ensure they are not fighting on a losing battle when recruiting new subscribers.
Demand data also helps in choosing the best marketing campaign strategies for a show. It can inform pre-release marketing and show executives how effective their current marketing campaign is. By comparing the performance of a title on a 1-year rolling basis versus the last 30 days, executives can also discover how the performance of a show has increased or decreased in popularity.
Furthermore, demand data can help executives make more informed decisions related to franchise development and spin-offs. Executives can use demand data to understand how much monetization potential a title has through spin-off potential. By examining how well the audience demand is for a show, executives can make predictions on how the show's longevity will likely pan out.
Finally, the demand data can help an executive understand the show's popularity across various nations. In the case of "Impractical Jokers" in Germany, the Parrot Pulse provided insight into how well the show has been performing globally, with high ratings in the US and Canada. Furthermore, understanding the audience demand data across various countries can help executives make informed decisions on which platforms to target for the distribution of the content.
Overall, the demand data revealed for "Impractical Jokers" offers a comprehensive overview for executives to make better-informed decisions. It allows television executives to know what genres to target, which shows to acquire, provide a baseline for content valuation, and inform optimal release strategies, campaigns, longevity, and franchise adaptations. By continuously analyzing audience demand data, exhibition executives can ensure they are staying ahead of the market and meeting their objectives effectively.
