As an executive in the entertainment industry, these insights into Julia's demand data for the month of December in Germany present you with valuable information to support your decision-making process. Demand data can help you make more informed content, acquisition, distribution, and programming decisions. Here are some of the questions that demand data can help answer based on the information provided above:
1. How well is my show performing in Germany?
From the data above, we can see that Julia is performing well in Germany, with 7.1 times the audience demand of the average show in the country over the past 30 days. This means that 8.6% of all TV shows have this level of demand, indicating that Julia is more popular than most shows. Additionally, demand has been increasing recently, which is a positive signal for the show.
2. What is the show's genre performance in Germany?
Julia's demand in the biography genre ranks in the 99.4th percentile in Germany, which means that it has higher demand than 99.4% of all biography titles in the country. This shows that Julia has a strong audience appeal for this genre in Germany.
3. How does Julia compare to other popular shows in Germany?
The data shows that fans of Julia are also interested in shows like Westworld, Lessons In Chemistry, Star Trek: Picard, The Mandalorian, and His Dark Materials, among others. By comparing audience demand for Julia against other popular shows, you can gain insights into what types of content are appealing to your target audience in Germany.
4. Is the show's demand decreasing or increasing?
According to the data, Julia's audience demand has decreased in Germany by 21.7% during December. However, demand spiked in late December, which could indicate a positive trend into the new year. By understanding the fluctuation in demand, you can make informed decisions on how to invest in marketing, promotions, and content development to maintain or increase demand.
5. How is the show performing globally?
The Parrot Pulse provides an independent measure of Julia's global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. Julia's worldwide audience demand across all platforms is good, while its momentum is outstanding, indicating that it is consistently gaining popularity. However, its travelability is okay, which means that it may not have as much international appeal as it does in the United States. Additionally, its longevity and franchisability are okay, and its reach is okay, indicating that it has a solid but not extraordinary reach to audiences worldwide.
6. What are the top markets for the show globally, and how does demand in these markets compare to the average TV show?
By examining the top 10 global markets where Julia is most in-demand over the last 30 days, we can see that Julia outperforms the demand of the average TV show (1x) in each of these markets. The United States is Julia's number one market, where the show achieved outstanding audience demand of 10.6x. Canada is ranked second, where demand is also outstanding. The show's demand is also outstanding in the United Kingdom, Australia, and the Netherlands. However, in some markets, such as France, Germany, Russia, and Israel, demand is merely good, indicating room for improvement.
By drawing insights from demand data, you can make more informed decisions related to content valuation, acquisition, distribution, and programming. Demand data enables you to understand the performance of your show in local and global markets, identify trends and growth opportunities, and better understand your target audience’s preferences and interests.
