As an entertainment executive working at an SVOD platform, you may be wondering if "Killing Eve" is worth acquiring for your platform. With 8.7 times the audience demand of the average show in Germany over the last 30 days, demand for "Killing Eve" is exceptional, which means the audience is highly interested in the show. Additionally, only 2.7% of all TV shows have this level of demand, which indicates that "Killing Eve" is a noteworthy show. You can leverage this demand data to calculate the show's value and determine how much you should spend on acquiring it.
Moreover, Parrot Analytics' content valuation system uses demand data to answer several questions that can help you make informed decisions. For instance, you can use this system to determine how much of the show's value is being driven by demand for one of its stars. Also, you can assess the show's ability to drive subscriptions and mitigate churn, which can help with subscriber acquisition and retention.
Further, demand data can also inform your decisions concerning supply and demand. You may use demand data to determine which types of content exhibit opportunities for acquisition or production. The data can help you decide what genres to focus on to attract new subscribers to your SVOD service.
As a TV executive, one of your roles is to make programming decisions. Here, you may analyze "Killing Eve" data and determine that the show has excellent franchisability (spin-off potential), which means you can further monetize the show's Intellectual Property (IP) through spin-offs or franchises.
Demand data also allows you to value content, meaning that you will be able to estimate the show's worth to another streaming platform. This information is essential when dealing with content distribution.
Finally, by examining the top 10 global markets where "Killing Eve" is most in-demand, you will be able to optimize your release strategy and pricing. Also, comparing the performance of the show on a 1-year rolling basis versus the last 30 days can help you see how the show's demand has evolved over time.
In conclusion, demand data is a valuable tool that entertainment executives can use to make informed decisions about content acquisition and distribution. "Killing Eve" is a good example of how demand data can inform content valuation, leading to more effective decision-making.
