As an entertainment executive in Germany, demand data can help you make more informed programming and content acquisition decisions. One example is "Kin (2021)." Demand data can give insight into how well a show is performing in comparison to other titles in the market, how well it maintains demand over time, and if it has spin-off potential.
Looking at the demand data for "Kin (2021)" in Germany for February 2024, we can see that it has 3.1 times the audience demand of the average show in Germany over the last 30 days, and only 8.6% of all TV shows have this level of demand. Its demand has been increasing recently, which is a positive sign. Additionally, during February, audience demand for the show has increased in Germany by 26.3%.
Another aspect to consider when looking at the data is audience interest in other titles that are similar to "Kin (2021)." Fans of the show are also interested in "House Of The Dragon", "Silo", "Special Ops: Lioness", "A Murder At The End Of The World", "True Detective", "For All Mankind", "Fargo", "Ted Lasso" and "Foundation." This information can be useful if you are looking to acquire similar titles or if you want to create a promotional package that includes popular shows that have the same audience.
Furthermore, comparing the performance of "Kin (2021)" on a rolling year basis versus the last 30 days, we see that the show has gained popularity. Its average demand on a rolling year basis was 1.9 times the average title, compared to 3.1 times the title average for the last 30 days. Therefore, demand data can help you stay on top of current trends.
Demand data also provides information about the top 10 markets "Kin (2021)" is most in-demand in over the last 30 days. For example, in the United Kingdom, "Kin (2021)"'s top market, the show achieved outstanding audience demand of 7.7x. Moreover, its demand in the Netherlands is good. Other markets where "Kin (2021)" has good demand include Ireland, the United States, Canada, Hong Kong SAR China, Spain, and China. This information can be useful in making decisions about international distribution and acquisition deals.
Finally, demand data is also useful when trying to assess the value of a title. Based on the data, you can see that "Kin (2021)" has spin-off potential (i.e., its franchisability is okay). Additionally, demand data can help you calculate the ROI a specific title will bring for any given platform by providing information about the platform-specific marginal revenue contribution, how a title drives engagement across the rest of the catalog, and more. In conclusion, demand data provides valuable insights into audience behavior and preferences, which can help make data-driven decisions when it comes to programming, content acquisition, distribution and content production choices.
