As an entertainment executive, analyzing demand data for TV shows is crucial when making content valuation, acquisition, distribution, and programming decisions. By utilizing data-driven insights from demand data, you can be more informed when assessing the value of a TV show to your platform, determining how much to spend on content, and identifying which titles to acquire in a competitive market.
For example, in October of 2023 in Germany, "Kitchen Nightmares" had exceptional audience demand, outperforming the average title by 10.1 times, according to Parrot Analytics data. Demand for this show has also been increasing recently, increasing 66.0% in October in Germany alone. This reflects an important factor to account for in content valuation as it reveals that "Kitchen Nightmares" has significant worth to those interested in this genre and that demand is increasing; it would be an excellent investment for platforms looking to draw in new subscribers.
Furthermore, the Parrot Pulse for the show provides an independent measure of its global performance across six dimensions, which include worldwide audience demand across all platforms, travelability, and longevity, among others. This data indicates that "Kitchen Nightmares" is exceptionally in-demand internationally, making it an ideal acquisition for distribution in other countries.
Additionally, by examining the top 10 global markets where "Kitchen Nightmares" is most in-demand over the last 30 days, we see that this TV series outperforms the demand of the average TV show (1x) in each of these markets, indicating a loyal global audience. Businesses can capitalize on this fanbase by offering exclusive content in these markets or working on expanding their streaming services into these territories.
Finally, businesses can also enhance their programming decisions by examining other popular shows that "Kitchen Nightmares" fans also engage with, such as "MasterChef (US)" and "Ahsoka", to provide alternative content for new and existing audiences.
In conclusion, demand data is the key to unlocking valuable insights for entertainment executives in their content valuation, acquisition, distribution, and programming decisions. As an executive, you must continue to analyze this data in detail to stay ahead of your competitors and meet your audience's needs.
