As an executive involved in content acquisition or programming, you should consider leveraging demand data to make informed decisions. For instance, let's examine "MasterChef (US)" during October 2023 in Germany. The show has exceptional demand, with 8.1 times the audience demand of the average show in Germany over the last 30 days. This show ranks at the 99.5th percentile in the food genre in October, having higher demand than 99.5% of all food titles in Germany. Additionally, due to its outstanding performance, "MasterChef (US)" is currently outperforming the demand for the average TV show (1x) in each of the top 10 global markets where it is most in-demand.
Using Parrot Analytics demand data, you can determine how much to spend on content, content valuation, and estimate cannibalization of audiences if a title is available on multiple services. You can also assess a TV series' ability to drive subscriptions and mitigate churn. If you're looking to acquire or produce certain TV shows or genres, demand data enables you to identify which elements are most liked by fans and which content exhibits the most opportunity.
Looking at "MasterChef (US)" in particular, from a programming standpoint, you may use demand data to determine the ideal price for a title or how well it's holding up since its premiere. Also, you can leverage demand data to optimize release timing and pricing strategies. Content distributors looking to expand globally can use travelability to determine how much global appeal a title has in comparison with other titles in the same genre.
Furthermore, production companies can use demand data to map local whitespaces in a particular market and successfully release TV shows that appeal to the local audience.
Finally, demand informs pre-release marketing strategies. A TV executive can optimize their marketing campaign ahead of a TV show’s premiere using demand data to tailor the advertising strategy to appeal to the show's target demographic.
In conclusion, for executives involved in content acquisition, programming, or distribution, it's critical to leverage demand data to make informed decisions. Based on the demand analysis mentioned above for "MasterChef (US)", it's evident that leveraging demand data provides a competitive edge in decision-making processes.
