Mr Inbetween is an Australian dark-comedic crime drama that follows the life of a hit-man and his journey through friendships, parental responsibilities, and a romantic relationship. Parrot Analytics has analyzed the show's demand data in Germany during January 2024, and the results show that the show has been performing exceptionally well in the country. Here's how entertainment executives working at various companies can utilize Mr Inbetween's demand data to make more informed decisions:
1. OTT platforms and SVOD platforms can use demand data to gauge audience interest in Mr Inbetween and to identify other similar shows to recommend to viewers. The show's increasing demand in Germany shows the audience's growing interest, which can help OTT platforms to target their advertising and promotion campaigns more effectively.
2. TV production companies and studios can utilize demand data to identify TV shows that have high audience demand, like Mr Inbetween, and work towards producing similar shows to appeal to the audience. The data can also help to assess the demand for a specific show in different regions and potentially expand into the region where a show has high demand.
3. Content distributors and linear networks can make informed programming and distribution decisions based on the demand data and preferred genres of the audiences in different regions. For instance, Mr Inbetween has been in high-demand in Germany for the past 30 days, and it ranks at 97.8th percentile in the drama genre. This can help the content distributors to assess the potential performance of the show and decide which region to distribute the show in.
4. Entertainment talent agencies can use Mr Inbetween's demand data to assess the demand for the show's talent, and use this data to help negotiate the contracts for the cast and crew of the show. For instance, Mr Inbetween has higher demand than 97.8% of all drama titles in Germany, which can attract other offers for its cast and crew.
5. Pay-tv networks can use Mr Inbetween's demand data to inform their programming decisions. They can acquire and air high-demand TV shows like Mr Inbetween to maintain and attract new subscribers. Additionally, if a Pay-TV network has the rights to broadcast Mr Inbetween, it can keep in mind its high-demand so that they can monetize the show's demand and present it as a strategic asset.
In conclusion, audience demand data is an essential tool in the current media industry, helping executives to determine which shows can be more profitable for them. Mr Inbetween's demand data in January 2024 in Germany can benefit companies across the media industry and provide insights into content valuation, audience interests, programming decisions, acquisition opportunities, and much more. By analyzing the demand data, companies can make more informed decisions directed towards boosting their business's success and growth.
