Content valuation uses demand data to answer several questions, and one of the questions it can answer is: how much is my show worth? In this case, "My Magic Pet Morphle" has been in-demand in Germany over the last 30 days, with 2.2 times the audience demand of the average show in the country. Only 8.6% of all TV shows have this level of demand. Demand for the show has decreased recently, although its rank moved up by 399 spots during December in Germany. Its 94.2th percentile in the family genre indicates that this show has higher demand than 94.2% of all family titles in Germany.
Demand data also informs scalable concept testing, advising entertainment executives to learn which elements of existing content their fans like best, or how upcoming programs can be optimized for success. In this regard, we can learn that audiences are appreciating "My Magic Pet Morphle" more in the United States, where it is 5.7 times more in-demand than the average TV show, its top global market. Additionally, the show's momentum is outstanding, meaning the pace of its growth is remarkable. Demand spiked significantly in Germany for "My Magic Pet Morphle" during late December 2023.
Demand also enables TV executives to value their content, helping them find new opportunity markets for content distribution for titles with under-monetized value that are still growing in popularity. In the case of "My Magic Pet Morphle," in demand data, we can see that this TV series outperforms the average TV show's demand in every one of the top 10 global markets where it is most in-demand over the last 30 days.
Overall, demand data can be helpful to entertainment executives in making informed content decisions, acquisition decisions, or distribution decisions. They can apply the Parrot Analytics content valuation system to reveal the contribution of any title to any platform in any region. In this way, they can quantify the platform-specific marginal revenue contribution, assess what TV series drive subscriptions and mitigate churn, calculate the ROI a particular title will bring for any given platform, and assess the value of exclusivity.
