Television executives face a multitude of decisions on a daily basis, and the use of demand data can help to make more informed content, acquisition, distribution, and programming decisions. One such example is "Our Flag Means Death," a TV series based on the true adventures of 18th-century would-be pirate Stede Bonnet.
Using demand data, television executives can assess the value of a title like "Our Flag Means Death" in various markets and its potential for franchisability. For instance, the show commanded 13.9 times the audience demand of the average show in Germany over the last 30 days, and its demand is ranked in the 99.8th percentile in the biography genre in Germany. Such information can help executives to understand how much the show is worth to any given platform and, ultimately, how much they should spend on acquiring or producing content.
Moreover, demand data can help television executives to understand the potential audience for a show, the best release strategy, and pricing options. For example, this show's audience demand has increased by 12.3% in Germany in February. Such information can help executives to make informed decisions on the best content for their platforms. It can help them to understand which titles they should buy if they want to grow their audience or keep their current audience happy.
Demand data can also be used to inform pre-release marketing, optimize marketing campaigns ahead of premiers, and benchmark against other titles available on the market. The data can help executives understand which genres are resonant with their current audience and which genres they should focus on to attract new subscribers to their SVOD service. Additionally, the data can uncover under-monetized titles and help to find new opportunity markets for content distribution.
In the case of "Our Flag Means Death," the demand for the show is high in multiple countries, and its travelability and reach are both outstanding. Television executives can use this data to determine which platforms they should target for distribution of the content and how to allocate funds to maximize future content investments. They can also use this data to understand how well audience demand for this title is maintained over time.
By examining the top 10 global markets where "Our Flag Means Death" is most in-demand over the last 30 days, executives can learn what content is most popular in those regions. They can also examine how the show compares to other titles in its genre and other titles in general. This information can help executives make more informed content and acquisition decisions.
In conclusion, demand data can help television executives make more informed decisions around content valuation, franchisability, subscriber acquisition and retention, competitive benchmarking, optimal release strategy and pricing, and many other factors. With such data, executives can optimize their content choices to meet the needs and preferences of their target audience and improve the overall value of their platforms.
