As a content executive at an OTT platform, there are various questions you might have about the performance of a TV series in a particular market. One way to answer these questions is by using demand data, as shown in the analysis of "Outback Opal Hunters" in Germany for the month of February 2024. Let's look at how demand data can be used to make informed content decisions:
- Content valuation: If you're considering acquiring or investing in a TV series, demand data can help you determine its worth. In the case of "Outback Opal Hunters," its demand of 2.3 times the average show in Germany over the last 30 days indicates good value. Moreover, its global performance, as measured across six dimensions, is generally positive, except for its poor travelability and franchisability. Therefore, if you're looking at investing in a TV series, analyzing its demand can provide you with valuable insights into its worth.
- Programming decisions: If you're a programmer at an OTT platform, you might be wondering if a particular show will resonate with your audience. In the case of "Outback Opal Hunters," its strong demand of 123.3% increase during February 2024 shows that its popularity is on the rise in Germany. Additionally, other shows that fans of "Outback Opal Hunters" also like could provide insight into what other programs a viewer might watch in the same sitting. Therefore, using demand data can help you make informed decisions about which TV series to program.
- Acquisition decisions: For someone who is in charge of acquiring content for an OTT platform, analyzing demand data can provide valuable insights into which TV series to acquire. For example, examining the top 10 global markets where "Outback Opal Hunters" is most in-demand can provide insights into its potential success. The show outperforms the demand of the average TV show in each of these markets, and Russia is "Outback Opal Hunters"'s number one market globally, with good audience demand of 5.2x. Therefore, if you're in charge of acquiring content, analyzing demand data can help you decide which TV series to acquire.
Demand data can also help you answer other questions; for example, using demand data, you can map local white spaces to determine what genres are popular in a particular market, you can use it to optimize your release strategy and pricing, and tap into under-monetized titles. Ultimately, analyzing demand data can provide valuable insights into how to make informed content decisions that can result in a more effective strategy and better-performing TV shows.
