As an entertainment executive, you must always make informed decisions regarding content, acquisition, distribution, and programming, and demand data can help you achieve that. By examining the analysis of "Peacemaker" performance in October 2023 in Germany, we can see how demand data can inform your decision-making process.
Firstly, content valuation is a crucial area when making decisions regarding content. Your aim as a TV executive is to maximize profits, and demand data allows you to make informed decisions about how much to spend on content based on its value and ROI contribution. Parrot Analytics' content valuation system measures the dollar value contribution of any title to any platform in any region, based on global content demand and supply. You can use demand data to estimate the baseline value of "Peacemaker" and assess its ability to drive subscriptions and mitigate churn.
Moreover, demand data can inform your acquisition decisions and help you determine what to produce next, based on the types of content that exhibit the most significant opportunities for acquisition or production. Knowing that only 2.7% of all TV shows have as high demand as "Peacemaker" in Germany over the previous 30 days, you can see there’s an opportunity for acquisition, as it would fulfill a demand from the audience. Similarly, analyzing the fans of "Peacemaker" shows that other shows they enjoy are "Moon Knight," "The Mandalorian," and "Loki," so you can use such data to inform future content decisions.
Demand data also provides insight into your audience, including their preferences, likes, and behavior. By looking at the top 10 global markets, "Peacemaker" outperforms the average TV show in each of these markets, with Russia being the most demanding market globally. Through such data, you can determine a show's international success relative to its home market.
Finally, demand data can assist with programming decisions, revealing optimal release strategy, pricing, and marketing campaigns. For instance, we know that demand for "Peacemaker" in Germany spiked in late October 2023, meaning it has a strong audience and is likely to generate high engagement.
In conclusion, as an entertainment executive, demand data can help you make informed decisions regarding content valuation, acquisition, distribution, programming and marketing. By using Parrot Analytics content valuation system, you can estimate how much to spend on content, repurpose under-monetized titles and assess a title's ROI contribution. Demand data enables you to identify opportunities for acquisition or production, and, with insights into audience behavior, you can create more relevant content for your platform.
