As an entertainment executive, it can be a major challenge to make informed decisions concerning content valuation, distribution, acquisition, and programming. Parrot Analytics, a global content demand measurement company, has developed a system that helps companies to use demand data to make more informed decisions across a range of strategic areas. Let's take a deeper dive into how demand data can deliver practical insights regarding the performance of a show like "Physical" in Germany.
Content Valuation:
Demand data can deliver insights that can assist a streaming platform, finance company, studio, talent agency, distributor, linear network, or pay-TV network to determine the inherent value of content. Parrot Analytics content valuation system can be applied to individual series or an entire library to determine the value of each individual title as it is added or removed. Using Parrot Analytics' data for "Physical" over the last 30 days in Germany, we can deduce that it has 5.6 times the audience demand compared to an average show in the same period. Also, by comparing its demand of 6.4 times the average over the last 90 days, we can conclude that demand for the show has decreased recently. This information provides a perspective on how "Physical" is performing relative to other titles in Germany. The drop in demand over the last 90 days suggests a decline in demand from the market in general.
Content Acquisition:
The insights delivered through demand data can help inform strategic decisions regarding supply and demand, which content to acquire or produce, and how to allocate resources effectively. Using demand data for "Physical" in Germany, we can gauge the show's performance concerning ranking, audience preferences, and revenue opportunities. For example, during December, audience demand for the show has decreased in Germany by 41.0%, with demand spiking in late December. These trends suggest that the acquisition of the show in Germany may have to follow peak demand periods for the show.
Programming Strategy:
Using demand data can help broadcast executives to make informed decisions regarding programming, audience retention, acquisition, and growth. By examining the performance of "Physical" over the last 30 days in Germany, we can conclude that the show outperforms the audience demand of an average show in each of the top 10 global markets where it is most in-demand. For example, demand is good in Germany, which indicates that a programming strategy designed to meet the preferences of German audiences would be profitable. Overall, Parrot uses demand analytics to create a playbook that helps executives to develop effective programming strategies that increase audience engagement.
Distribution:
Access to actionable demand data can help distribution companies, finance companies, and companies with library content to determine which shows, movies, and original content offer the maximum regional value. Also, demand data can help to identify market trends, leverage untapped segments, peak demand periods, and emerging patterns. By examining the performance of "Physical" over the last 30 days in Germany, we can conclude that the show performs well compared to average shows, and as such, it might be profitable to distribute it in Germany.
In summary, demand data powers Parrot Analytics' content valuation system, which delivers insights to empower strategic decision-making in content valuation, acquisition, programming, and distribution. For instance, by analyzing the show "Physical" for the month of December 2023 in Germany, Parrot Analytics can provide data-driven insights that help executives make informed and profitable decisions.
