If you are an executive making content decisions for your OTT, SVOD or pay TV platform, the analysis of "Power Book III: Raising Kanan" in Germany during January 2024 can help you make more informed decisions regarding content valuation, acquisition, and programming.
Firstly, if you are interested in content valuation, the demand data for "Power Book III: Raising Kanan" provides important insights for decision-making. You can utilize the Parrot Analytics content valuation system, which gives you a dollar value contribution of any title, to understand the economic worth of the show. This system is based on global content demand, and it reveals how much a title is worth to any platform in any region. You can use this information to estimate the monetary ROI a specific title will bring to your platform if you decide to acquire it. "Power Book III: Raising Kanan" has a 4.2 times higher audience demand than the average show in Germany during the last 30 days, indicating its solid value.
Secondly, the rankings of "Power Book III: Raising Kanan" gives useful insights on audiences' preferences and choices. During the month of January 2024, the show's rank dropped by 407 spots in Germany, but it still ranks at the 97.0th percentile in the drama genre which is higher than 97.0% of all drama titles in Germany. You can use this information to understand the show's popularity and audience engagement in a particular genre. Pairing these insights with audience affinity analysis that tells you which of the existing elements in a show is most popular among fans, you can optimize your marketing campaigns and enhance your content portfolio.
Thirdly, the demand data gathered shows how the show is performing in terms of momentum, longevity, travelability, franchisability, and reach. "Power Book III: Raising Kanan" has shown outstanding demand growth in Germany over the past 30 days, with a 22.3% increase in peak demand compared to the last year. Moreover, it exceeds the demand of the average TV show (1x) in all of its top 10 global markets, indicating that the show is highly engaging and appealing to audiences. You can use this information to devise an optimal release strategy and pricing, ensure the show aligns with a specific local or global market, and use it as a benchmark to compare similar titles for acquisition and distribution decisions.
Lastly, understanding the global performance of a TV series using demand data can help make strategic acquisition decisions. Suppose you intend to acquire an IP or a show for your content portfolio to support global SVOD expansion. In that case, you can use the information provided about travelability to ascertain the international demand relative to its home market, making more informed content acquisition decisions.
In conclusion, utilizing demand data to analyze a TV show's performance can provide an invaluable source of data-driven insight to executives making decisions across programming, distribution, acquisition, and content valuation. The example of "Power Book III: Raising Kanan" in Germany in January 2024 highlights the opportunities for highly detailed analysis and smart decision-making that using demand data can bring.
