If you're working in the entertainment industry, using demand data can help with content valuation, programming decisions, distribution, and acquisition decisions. Looking at the example of "Quantum Leap," here are some insights that demand data provides.
Firstly, the show has 10.0 times the audience demand of the average show in Germany over the last 30 days, indicating its popularity. Secondly, "Quantum Leap" is in the 99.3th percentile among all drama titles in Germany, meaning it has higher demand than 99.3% of all drama titles in the country. This information can help determine the show's potential value and audience reach to a platform or network.
Secondly, by examining the top 10 global markets where "Quantum Leap" is most in-demand, we can see that it outperforms the demand of the average TV show, with the United States being the show's number one market with outstanding audience demand of 12.6x. This information can help determine which markets the show might excel in and how to develop distribution strategies in these markets.
Thirdly, the Parrot Pulse analysis provides independent measures of the show's global performance across six dimensions. For "Quantum Leap," its travelability and franchisability are both good. These insights can help to determine the show's potential value for future monetization opportunities.
Fourthly, the show's demand has decreased by 17.1% in December 2023 in Germany compared to previous months, but demand spiked in late December for the country. Changes in demand can indicate how the show performs in the target market and can shape decisions regarding programming and marketing strategies.
Finally, the show's demand has increased in the last 30 days, showing its growing popularity. Using demand data can help determine how much to spend on content, assess a TV series' ability to drive subscriptions, mitigate churn and retention of existing audiences, and help with subscriber acquisition.
In summary, using demand data can provide valuable insights for content valuation, distribution, acquisition, programming, and marketing strategies. Insights from demand data can help determine a show's potential value in the target market and its overall performance across different regions and countries.
