As an entertainment executive, you can use demand data analysis to inform your content and distribution decisions. Let's take a look at the example of "Raumpatrouille Orion" in Germany, as it provides insights into how demand data can help you make informed decisions.
Content Valuation:
By analyzing demand data, you can determine the value of a TV series to any platform, production company, or distributor. Demand data can answer questions about the dollar value contribution of any title, how well it is performing as an acquisition-driving or churn-reducing title, and estimate cannibalization of audiences if a title is available on multiple services.
In the case of "Raumpatrouille Orion" in Germany, the TV series has good demand performance, with 2.0 times the audience demand of the average show in Germany over the last 30 days. This means that the show has value in terms of audience interest. Only 8.6% of all TV shows have this level of demand. Furthermore, "Raumpatrouille Orion" has a higher demand than 93.8% of all drama titles in Germany. This indicates a high valuation for drama genre-specific programming in Germany in general.
Distribution Decisions:
Demand data can provide insights into which platforms to target for distribution. For example, in the case of "Raumpatrouille Orion," demand data shows that Germany is the show's number one market globally, with good audience demand of 0.2x in Germany. By examining the top ten global markets where "Raumpatrouille Orion" is in-demand during the last 30 days, we see that the show outperforms the demand of the average TV show in each of these markets. These insights can inform which platforms and regions to focus on for distribution.
Programming Decisions:
Demand data can help with programming decisions by providing insights into which types of content exhibit opportunities to acquire or produce. By analyzing audience demand for "Raumpatrouille Orion" in Germany, we see that its audience demand has been increasing recently. This indicates a potential opportunity to continue producing or acquiring future episodes of the show or a show in a similar genre.
Acquisitions Decisions:
Demand data can help determine the value of content and answer questions like "how much is my content worth to another streaming platform?" In the case of "Raumpatrouille Orion" in Germany, we see that its audience demand has increased by 2.1% during January. Additionally, compared to its demand of 1.9 times the average over the last 90 days, demand for this show has been increasing recently. These insights can inform decisions about acquiring the rights to the show for a future release on a different streaming platform or linear network.
In conclusion, demand data can help entertainment executives make more informed content and distribution decisions, programming decisions, or acquisition decisions. By analyzing audience demand data for a show like "Raumpatrouille Orion" in Germany, executives can gain insights into how well a show is performing, discover opportunities for distribution, programming, and production, and determine the value of a show for acquisition purposes.
