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Maximizing Entertainment Success with Demand Data Insights: A Case Study of 'Ridiculousness' in Germany

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Parrot Analytics Insights - January 2024

Demand data for "Ridiculousness" provides essential insights for executives in the entertainment industry. By examining the data for January 2024 in Germany, entertainment executives can make more informed decisions relating to content valuation, acquisition, distribution, and programming.

Firstly, demand data enables content valuation by revealing the dollar value contribution of a title in any region. By using demand data, entertainment executives can estimate a TV series' ability to drive subscriptions and mitigate churn, assess the value of exclusivity, and calculate the ROI of a specific title for any given platform.

Secondly, demand data informs acquisition decisions. For instance, executives can use demand data to determine how much a TV series is worth to another streaming platform, value IP globally, and uncover under-monetized titles. By knowing which titles should be acquired and which are currently in demand among audiences, executives can make better acquisition decisions.

Thirdly, demand data is critical in distribution and programming decisions. For instance, executives can use demand data to optimize release strategy and pricing, map local whitespaces, and reach new audiences. They can uncover the most popular genres in a local market, quantify taste clusters, and use affinity analysis to determine the best talent and brand to partner with to expand their audience.

Lastly, knowledge of trends and changes in audience demand for shows can inform programming decisions. For instance, by examining audience demand data, executives can make informed decisions regarding which shows to renew, which to cancel, or which to invest more in, since trends can change.

In summary, demand data is an essential tool that entertainment executives can use to make more informed content, acquisition, distribution, and programming decisions. By using the data for "Ridiculousness" in Germany for January 2024, executives can make better-informed decisions based on the show's performance in terms of its audience demand, travelability, momentum, franchisability, reach, and longevity.

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