Parrot Analytics' global demand data for "Riverdale" in Germany during the month of October 2023 can provide valuable insights to entertainment executives to inform their content and acquisition decisions. Here are some key takeaways:
Content Valuation: Using demand data, executives can calculate the estimated ROI for a specific title on any given platform. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, in any region, to any platform. In this case, the outstanding demand for "Riverdale," which is 12.2 times the audience demand of the average show in Germany over the last 30 days, suggests that this show is highly valuable. By understanding the monetary value of content, entertainment executives can make more informed decisions about their content assets and investments.
Acquisition and Distribution Decisions: By analyzing the demand data of a title, executives can determine how much to spend on content and where to distribute it. The outstanding demand for "Riverdale" in Germany, as well as in other major markets like the United States, Canada, China and France, suggests that the title has significant potential for driving audience engagement and retention, making it a strong acquisition target. Executives can use demand data to identify which titles are likely to perform well in specific regions or on specific platforms and use this information to make more informed content and distribution decisions.
Programming Decisions: Demand data can help executives understand audience preferences, which can guide programming decisions and optimize scheduling strategies. For example, executives can use the data from "Riverdale" to understand which elements of the show are resonating most with audiences, such as its strong demand in the romance genre (99.8th percentile in October in Germany) and the popularity of its content with similar viewers of other shows like "Superman & Lois", "The Outpost", "Stranger Things", "Rick And Morty", "Breaking Bad", "The Good Doctor", "Young Sheldon", "Game Of Thrones" and "Regular Show". By understanding these preferences, executives can optimize their programming schedules and develop new content that will appeal to their target audiences.
Subscriber Retention and Acquisition: By analyzing audience demand data, executives can identify which titles will resonate most with their current audience and which ones are likely to attract new subscribers. For example, the sustained and exceptional demand for "Riverdale" in Germany suggests that the show has strong potential for both audience retention and acquisition. Executives can use this data to make more informed decisions about which titles to invest in, as well as how to price and distribute those titles to maximize their potential for driving subscriptions and engagement.
In summary, demand data can provide entertainment executives with valuable insights into audience preferences and engagement, guiding strategic decisions around content valuation, acquisition, distribution, and programming. By using Parrot Analytics' global demand data, executives can make more informed decisions that will help them to succeed in an increasingly competitive and rapidly evolving entertainment landscape.
