If you are an entertainment executive, you would benefit greatly from using demand data to help you make content decisions. The case of "Söz" is a perfect example of how Parrot Analytics can assist you in making more informed decisions.
Some of the questions you may have in relation to "Söz" based on the analysis may include: What is the dollar value contribution of "Söz" to an OTT platform in Germany? How well has "Söz" been holding up in Germany since it premiered? How effective has the recent marketing campaign been, and where can we see this show being franchised or travel in the future?
Using demand data, we can begin by estimating the show's dollar value in Germany. Content valuation can be applied to an individual series or an entire library, which means we can start unbundling the value of content on any streaming service. According to the analysis, "Söz" has 2.8 times the audience demand of the average show in Germany over the last 30 days, thus it has a high dollar value. We can calculate the show's ROI based on its demand and past performance in Germany, and this can help you determine how much to spend on content acquisition.
Additionally, you may be interested in knowing how well "Söz" has been holding up in Germany since it premiered. Parrot Analytics' content valuation is an economic valuation system powered by global content demand and supply, and is the perfect tool for answering questions about overall content valuation. According to the analysis, demand for "Söz" has increased recently and the show is ranked at the 95.7th percentile in the war genre in Germany in January 2024. This is important because it indicates that the show is still popular in Germany, and this information can be used to gauge its future performance in the region.
The marketing department may be interested in knowing the momentum of the show. An assessment of "Söz" shows that its momentum, the pace of growth, is good, and this indicates an increase in popularity. Using this information, the marketing team can optimize their marketing campaign ahead of the premiere.
Additionally, analysis of the top 10 global markets where "Söz" is most in-demand could help content distributors to better understand their audience and the show's performance in other regions. According to the analysis, Turkey is "Söz"'s number one market globally, and the show achieved outstanding audience demand of 15.0x in Turkey. This is a strong indicator of the show's global success, which can inform decisions around its travelability and global expansion opportunities.
Combining this data with an analysis of the longevity and reach of "Söz" can provide studios and TV production companies with relevant information about the show's performance and its spin-off potential. The fact that the show has poor franchisability suggests that the show is unlikely to branch out in the future, but its high reach indicates that it should attract new subscribers to your platform in Germany and beyond.
In summary, Parrot Analytics' demand data analytic system can enable entertainment executives to make informed decisions about content valuation, acquisition, distribution, and programming. Through demand analysis, executives can find out how popular a specific genre or show is in a particular market, estimate an individual show's dollar value, and make optimal decisions about franchisability, release strategies, and marketing campaigns, amongst others.
