As an entertainment executive, you know that data-driven decisions can give you an edge in a highly competitive industry. Demand data can help you to make more informed content, acquisition, distribution, and programming decisions. A recent analysis of the German market for the TV series "Space Force" offers several insights that show how demand data can help content executives.
Firstly, demand data can give insights into content valuation, which includes answering questions such as "How much is my series worth, and what is the baseline value of a title"? In the case of "Space Force," demand data shows that it has good demand in Germany, with 2.6 times the audience demand of the average show in Germany over the last 30 days. This information can be used to derive a dollar value contribution of the title for the platform or network in the region.
Demand data can also be used to determine the optimal release strategy and pricing of content. In the case of "Space Force," demand for the show spiked in late February 2024 in Germany, indicating that the show's release strategy was well-timed. Furthermore, the demand is high in China and several other countries, providing additional evidence for "Space Force" to be a good fit for global expansion.
Another application of demand data is in franchise development or spin-offs. In the case of "Space Force," its franchisability is considered good, indicating opportunities for potential spin-offs.
Demand data can also inform strategic decisions around pre-release marketing campaigns, such as optimizing the marketing campaign ahead of the show's premiere. The analysis showed that audience demand for "Space Force" has been increasing recently, which could lead to a successful premiere.
Additionally, demand data can help with decisions concerning supply and demand. In this case, it can help to identify other shows that fans of "Space Force" like, such as "Futurama," "Black Mirror," and "The Mandalorian," which could provide insight into future content opportunities.
In conclusion, demand data provides valuable insights into several areas of content decision-making such as content valuation, franchise development, release strategy, and pre-release marketing. The analysis of "Space Force" in Germany offers a great example of how demand data can help content executives to make more informed decisions and stay ahead of the competition.
