If you work in TV production, distribution, or acquisition, understanding audience demand is key to making informed content decisions, and "Station 19" serves as a perfect case study for how demand data can help your company make better strategic decisions. With 6.0 times the audience demand of the average show in Germany over the last 30 days, "Station 19" has above-average demand in the country, but it declined by 74.3% during December. The show's demand spike in mid-December implies that a specific event or storyline may have attracted the audience's attention.
Understanding how "Station 19" compares to its competition can help executives make informed acquisition or distribution decisions. For instance, it outperformed 99.2% of all romance titles in Germany in December, suggesting a high potential for success in this genre. If you are acquiring content, examining insights into the audience's behaviour, platform-specific marginal revenue contribution and how a title drives engagement across the rest of your catalog can help you quantify the show's contribution to your business.
Furthermore, leveraging demand data from global markets can enable your company to grow its audience overseas by optimising the release strategy and pricing, assessing the best fit for each platform, and evaluating each title's travelability. With 37% of the global demand coming from the US, it's an opportunity to explore other markets where the show's appeal has high ranking, such as the United Kingdom, Brazil, Canada, Netherlands, Australia, Slovenia, France, and South Africa.
Demand data can also inform marketing strategies as it quantifies the pace of growth, cultural zeitgeist, and the span of the audience's affinity clusters. For instance, "Station 19" has outstanding momentum and franchisability if you seek future spin-off potential, so you might want to consider cross-promoting it with other shows to maintain engagement. Additionally, identifying similar shows with overlapping fan bases such as "Chicago Fire, Chicago Med, and Chicago P.D." is one way of accessing a dedicated yet small fandom that can become your primary target, while "The Last Of Us" and "Spongebob Squarepants" can provide an opportunity for expanding the audience.
Finally, our content valuation system, which relies on the global audience demand, enables companies to quantify the value of their content and assess their market potential in different regions. This system can quantify the dollar value of a specific title and help executives decide how much to spend on content based on the marginal revenue contribution on each platform, analyze how much of the show's value derives from particular stars, estimate the ROI for a specific title, among other key decisions around content valuation.
Overall, demand data provides valuable insights into any content's success potential in a specific region or overseas, allowing entertainment executives to make smarter business decisions related to content acquisition, distribution, programming, and marketing.
