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Unlocking the Power of Demand Data: Analyzing Audience Demand for 'Supergirl' in Germany for Strategic Entertainment Decision Making

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Parrot Analytics Insights - October 2023

If you're an entertainment executive or content distributor, the data on "Supergirl" in Germany provides valuable insight into audience demand for the show. By understanding this demand data, you can make informed content, acquisition, distribution, and programming decisions.

For instance, demand data can help with content valuation and give you an idea of how valuable a TV series is to your platform. From the analysis of "Supergirl" in Germany over the last 30 days, we can see that demand has been excellent, with this show having 12.2 times the audience demand of the average show in Germany. This information can help you to determine how much to spend on content and evaluate the ROI of a particular title in any given region.

You can also use demand data to help you make more informed acquisition decisions. Looking at the show metadata, you can see that "Supergirl" ended in 2021 after six seasons. By examining demand data, you can determine whether there is enough audience demand for the show in Germany to justify making a deal to acquire it for your platform.

Demand data can also tell you more about the taste clusters and preferences of your audience, which can help you tailor your content strategy to better meet their needs and expectations. For example, the analysis shows that fans of "Supergirl" are also likely to enjoy shows like "DC's Legends Of Tomorrow," "NCIS," and "Arrow." This information can help you to understand your audience's preferences and provide them with more content they'll enjoy.

By looking at travelability data, you can even see how much global appeal a title has. For "Supergirl" in Germany, the data shows that it has outstanding worldwide audience demand, and its travelability is good.

Demand data can also inform your decision-making around marketing campaigns and pricing strategies. For example, the data on "Supergirl" indicates that demand spiked in late October 2023 in Germany. If you were in charge of marketing for this show in Germany, you could use this information to plan a new marketing campaign, such as a special event or promotion.

Finally, you can use demand data to measure the success of your programming and gauge the popularity of your content. With "Supergirl," you can see that it achieved a peak rank of #89 in Germany and moved up four spots during October. By monitoring demand data, you can quickly see what programming is resonating with your audience and make changes accordingly.

Overall, demand data is an essential tool for content providers, distributors, and executives across the entertainment industry. By examining data on shows like "Supergirl," you can make more informed decisions about what content to produce, broadcast, or acquire, helping you stay competitive in a crowded market.

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