As a TV executive, you can use demand data to help make more informed decisions about content valuation, acquisitions, distribution, and programming. Taking the example of "Supernatural" in the month of February 2024 in Germany, we can gain insight into how demand data can be useful in these areas.
Content Valuation: Using audience demand data, you can get information, like how much is your show worth to another streaming platform? Parrot Analytics content valuation uses demand data to answer questions such as how much of your series' value is being driven by demand for one of its stars? The demand for "Supernatural" is outstanding with 18.7 times the audience demand of the average show in Germany over the last 30 days. This means that "Supernatural" has higher demand than 99.9% of all mystery titles in Germany. Also, its travelability is exceptional, meaning that its international demand relative to its home market is excellent.
Acquisitions: Demand data gives you a clear picture of which titles to acquire and helps answer questions such as what type(s) of content exhibit opportunities to acquire or produce? The show "Supernatural" achieved exceptional audience demand in most of the top global markets, surpassing the demand of the average TV show in each of these markets. Therefore, this implies that it would be a favorable acquisition for a streaming platform.
Distribution: Using audience demand data to determine distribution targets is achieved by finding the platforms whose audiences are the most interested in a particular show. The streaming platform that wants to distribute "Supernatural" overseas can leverage the show's exceptional travelability by knowing its international demand relative to its home market. This can also lead to strategic decisions on which platforms to target lately or in the future.
Programming: Demand data allows you to have valuable information concerning programming decisions such as a show's release strategy, optimal pricing, competitive benchmarking, and pre-release marketing. With an 8.7% increase in peak demand compared to its 1-year rolling average in the last 30 days, "Supernatural" has spiked in demand in late February 2024 in Germany. In addition, the data showing the show's decline of 6.3% in audience demand during the same period revealed valuable insights of the show's performance and how executives would have adjusted programming decisions. For instance, would it have been better to promote alternative content with growth potential rather than show "Supernatural"?
Finally, demand data powering the analysis of "Supernatural" in February 2024 in Germany gives executives more detail on the global performance of the show across six dimensions. By including content valuation in these dimensions, Parrot Analytics provides more information concerning a show's worth, thus empowering executives to make better content decisions.
