If you are an entertainment executive, you cannot overlook the importance of measuring audience demand for your content. In the example of "The Big Bang Theory" in Germany in October 2023, we see how valuable demand data can be for making informed decisions.
One area where demand data is critical is content valuation. With "The Big Bang Theory" achieving 22.9 times the audience demand of the average show in Germany and 57% of the demand in its country of origin, the United States, it is clear to see that this show has significant value. By leveraging Parrot Analytics' content valuation system, you can determine this show's dollar value contribution to any platform in any region, and use this data to make acquisition, distribution, and programming decisions.
Demand data is also crucial when it comes to subscriber retention and acquisition. In the case of "The Big Bang Theory", which has high demand across all the top 10 global markets where it is most in-demand, it is evident that acquiring this show could help drive audience growth for your platform. Similarly, by assessing how well this show has maintained audience demand over time (through longevity metrics), and how well it is performing compared to other titles in the genre, you can determine if you should acquire similar content for your platform.
Demand data also enables optimal release strategy and pricing, fragmentation analysis, and competitive benchmarking. For example, by examining the shows that "The Big Bang Theory" fans also like, you can identify which existing content to bundle with this show to increase subscriptions, targeting the right platforms for distribution to optimize release strategy, and benchmark the performance of your shows against others in the market.
In summary, examining the audience demand for a TV series, as demonstrated by "The Big Bang Theory" in Germany, can provide valuable insights into content valuation, subscriber retention and acquisition, optimal release strategy, and pricing, fragmentation analysis, and competitive benchmarking. By leveraging Parrot Analytics' data and analytics tools, entertainment executives can make more informed decisions around their content, helping to maximize ROI and drive long-term growth for their business.
