As an entertainment executive, it is important to make informed decisions about content acquisition, distribution, and programming decisions. Using demand data in conjunction with show metadata, we can get an accurate picture of audience demand, which can assist in more informed decision making.
Our analysis of "The Powerpuff Girls" in Germany during December of 2023 provides compelling insights into how demand data can provide valuable insights into the show's performance. With 3.2 times the audience demand of the average show in Germany over the last 30 days, the show is performing quite well. Understanding the level of viewer demand helps in content valuation. It also helps determine how much to spend on the show, how much ROI it can generate, and how it fits into the existing catalog.
We also know that the show's peak rank in Germany for December was #704, indicating where it stands in the market over its peers. Additionally, examining shows similar to "The Powerpuff Girls," such as "Hey Duggee," "Dexter’s Laboratory," "Ed, Edd 'n Eddy," "Johnny Bravo," "Courage The Cowardly Dog," "Kenan & Kel," "Batman: The Animated Series," "Invader Zim," and "The Wild Thornberrys," can help with long term strategy for the content distributors.
Moreover, the data shows that the show's demand has continued to grow among audiences in Germany, increasing by 42.1% during the month, with a spike in late December. This indicates how well the show will perform if more episodes are launched or if the show is added to further seasons.
Examining "The Powerpuff Girls" in a global context also reveals how valuable demand data can be to make strategic decisions. As per our data, The United States is "The Powerpuff Girls"'s number one market globally. Ranking second is Mexico where demand is outstanding. By examining the top 10 global markets where the show is most in demand, we find that it outperforms the demand of an average TV show (1x) in each of these markets. Knowing where a show has the most demand can help determine distribution strategy.
Lastly, by comparing the performance of "The Powerpuff Girls" on a 1-year rolling basis to the last 30 days, we can see it has grown in popularity over time. Whilst its peak demand in the last 30 days was 4.3 times the average compared to 6.4 times the average over the course of a year, the increasing trends in overall demand are observable, indicating growth over its lifetime. This can help in the acquisition decision of the content by measuring the rate of growth in demand, thus enabling an informed decision on whether or not it's a valuable investment.
In conclusion, by examining a single show in the context of demand, we can provide valuable insights into content valuation, make informed decisions about acquisitions, distribution, and programming, and ensure that content is provided to the right audience at the right time. Demand data is key to determine the show's performance and aid program makers and content distributors into making informed decisions that delivers value to their business in terms of profitability.
