As an entertainment executive, you're always on the hunt for new content ideas and ways to increase your audience engagement. In recent years, streaming platforms and networks have relied on the use of audience demand data to make more informed content decisions.
Here’s an example of how Parrot Analytics’ demand data and analysis can be used to make informed content decisions based on the performance of "The Real Housewives of Salt Lake City" in Germany during February 2024.
One of the most important aspects of content valuation is to measure a show’s demand and compare that demand to that of an average TV show in a given market. In Germany, "The Real Housewives Of Salt Lake City" has a demand that is 3.3 times higher than the average show, and this indicates that the demand for this show is good. Furthermore, it has been found that only 8.6% of all TV shows have this level of demand.
Another vital information that demand data offers is the change in position of a show over time. For example, "The Real Housewives Of Salt Lake City" experienced a sudden drop in its rank by 524 spots during February in Germany, indicating a possible decline in popularity. This analysis could help executives to decide whether to continue investing in the show or reduce their spending.
Moreover, content valuation can also involve the use of genre-specific rankings to determine a show's performance in its respective genre. Based on rankings in the reality genre in Germany, "The Real Housewives Of Salt Lake City" has higher demand than 96.8% of all reality titles. This indicates that the show's demand is good and it is performing well in the genre.
Additionally, using demand data can help executives identify the types of shows that may appeal to their audience. For instance, fans of "The Real Housewives" also enjoy watching "The Real Housewives of Beverly Hills," "Vanderpump Rules," and "The Real Housewives of Orange County." Knowledge of audience tastes can assist executives when making decisions on acquisitions or productions.
By examining the top 10 global markets where "The Real Housewives Of Salt Lake City" is most in-demand, executives can gain insights into the show's performance and identify markets that offer opportunities to drive demand and increase viewership. In this specific case, the United States is the show's number one market globally, where it achieves outstanding audience demand of 7.3x. Executives may choose to increase promotion of the show in the US to enhance its performance or target new regions based on the strong demand for the show.
Most importantly, demand data can also help executives make decisions related to supply and demand. Overall, executives who analyze and apply demand data effectively will have an advantage in the increasingly competitive media landscape. By utilizing demand data, executives can make data-driven decisions when it comes to programming, acquisition, or distribution.
