For entertainment executives, demand data can be an essential tool for making informed decisions regarding content acquisition, distribution, and programming. Taking the example of "Titans" for the month of October 2023 in Germany, let's explore how demand data can help in strategic decision-making.
Firstly, Germany's outstanding demand for "Titans," 18.2 times the average show, indicates that the show is highly popular among German audiences. The outstanding demand in the drama genre, beating 99.9% of all drama titles in Germany, emphasizes the show's genre appeal. By understanding the demand data, entertainment executives can calculate content valuation and assess the show's worth, making it easier to determine how much to spend on content acquisition, distribution, and programming.
Secondly, the data on audience preferences for shows like "Titans" provides insights into fan behavior and interests. By understanding the related titles like "The Mandalorian" and "Star Trek: Strange New Worlds," entertainment executives can determine the popularity of what fans like and where they should be concentrating their content efforts.
Thirdly, an increase in demand for "Titans" of 2.4% within October in Germany shows that the audience's interest in the show is gradually growing. This kind of demand data enables executives to make more informed acquisition decisions regarding whether to renew or cancel a show or whether to engage the audience in the future with similar content to maintain momentum.
Fourthly, comparing the show's performance across different dimensions like travelability, longevity, momentum, and franchisability, provides a detailed understanding of the content's potential for international expansion and spinoffs. These insights help executives make more informed decisions regarding potential expansion into multiple markets.
Finally, examining the top 10 global markets in which "Titans" has most demand enables more informed decision-making in the selection of distribution channels and platforms. In these markets, outperforming the demand of an average TV show indicates the show's potential for successful distribution.
In conclusion, leveraging demand data can provide valuable insights for entertainment executives to make more informed decisions regarding content valuation, audience behavior, and distribution strategies. With the help of demand data, executives can assess a TV series' ability to drive subscriptions and mitigate churn and can confidently determine how to monetize their content on a global scale.
