Are you an entertainment executive looking to make more informed decisions about your content, acquisition, distribution, or programming choices? Look no further than demand data. Take, for example, "Today (US)" in Germany. With 2.0 times the audience demand of the average show in Germany over the last 30 days, demand for "Today (US)" is good. This information can be used to value content and make more informed acquisition decisions, as Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
Additionally, examining the show's top 10 global markets where it is most in-demand over the last 30 days provides valuable insights for distribution and programming decisions. "Today (US)" has outstanding audience demand in the United States, Trinidad & Tobago, and good demand in India, Sri Lanka, Pakistan, Canada, Australia, United Kingdom, and Iceland. This information can be used to tailor distribution strategies, target regions for marketing, and guide programming decisions.
Demand data also provides insight into the fanbase of a show and can inform decisions about partnerships or spin-offs. For example, the Parrot Pulse for "Today (US)" shows that its franchisability (spin-off potential) is good. By examining the show's audience demand across six dimensions - travelability, longevity, momentum, franchisability, and reach - entertainment executives can make more informed decisions about their content, acquisition, distribution, and programming choices, all powered by global content demand and supply.
One of the critical factors contributing to the success of "Today (US)" is its longevity. Although the show ended in 2020, its audience demand in Germany and globally has been maintained over time. This indicates that the show's content still resonates with viewers and has the potential to attract new audiences going forward. Using the Parrot Pulse to examine the show's momentum over the past 30 days, entertainment executives can be confident in the growing popularity of "Today (US)" and plan marketing campaigns accordingly.
Lastly, examining which other shows "Today (US)" fans are interested in watching can inform programming decisions. Audience demand data shows that other shows reached peak demand shortly after demand for "Today (US)" spiked in late February 2024. By examining which shows are most popular among "Today (US)" viewers in Germany, entertainment executives can make more informed content decisions and adjust programming schedules to attract and keep viewers engaged.
In conclusion, demand data is a powerful tool that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By leveraging the insights provided by Parrot Analytics' content valuation system and the Parrot Pulse, executives can gain deep insights into their audience and the global popularity of their content, informing decisions about everything from spin-offs to marketing campaigns.
