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Using Demand Data to Make Informed Content Decisions: A Case Study on 'Trailer Park Boys' in Germany

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Parrot Analytics Insights - January 2024

As a TV executive at a streaming platform or production company looking to make informed content decisions, there are several key insights that can be drawn from the demand data for "Trailer Park Boys" in Germany in January 2024.

Firstly, the fact that the show has achieved 4.8 times the audience demand of the average show in Germany over the last 30 days with only 8.6% of all TV shows having this level of demand means that the show is performing well in the market and has high potential value as a strategic asset for the platform. This suggests that it would be a good acquisition for any streaming platform looking to grow its audience with the right content.

Secondly, the increase in demand for the show over the last 30 days compared to the last 90 days indicates that the series is currently growing in popularity, which is a positive for any acquisition or distribution decision. The spike in demand in early January 2024 also highlights the importance of timeliness in capturing the audience's attention.

Thirdly, the fact that "Trailer Park Boys" is ranking at the 97.3th percentile in the comedy genre in Germany means that it is performing exceptionally well in its category and is appealing to the right audience. This suggests that any platform looking to retain or acquire comedy-loving subscribers in the German market should consider licensing or producing similar content.

Fourthly, the audience demand for "Trailer Park Boys" is not limited to Germany, because it is performing well globally across six key dimensions as per Parrot Pulse measurement. The show's outstanding longevity over time and its good franchisability potential could be especially attractive to a streaming platform looking to create a bigger portfolio of classic comedy content.

In summary, the demand data for "Trailer Park Boys" in January 2024 indicates that the show is an attractive proposition for any platform looking to acquire the rights to an established, popular series with a strong and loyal following. Additionally, the data suggests that there may be opportunities for creating spin-offs, marketing to the nearest neighbor markets, and creating content that appeals to the show's existing fan base and comedy lovers, in general. By leveraging demand data, TV executives can make informed decisions about the ideal content for their platform and its targeted audience, allowing them to prioritize investment into content that will deliver the best return on investment as per Parrot's Content Valuation system.

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