As an entertainment executive, you must be aware of how critical it is to make informed decisions regarding content acquisition, distribution, and programming. Demand data, powered by Parrot Analytics, enables decision-makers to make informed decisions, create strategies and make better investments at every stage in the content value chain. Let's take "Türkisch Für Anfänger" as an example and explore how demand data can be used in different scenarios.
Content valuation: The value of any TV series increases when the demand for that series increases. Using Parrot Analytics' demand data, an OTT platform can calculate the economic value of a specific title's marginal revenue contribution to any platform in any region. As we see "Türkisch Für Anfänger" has a demand of 3.4x the average TV show in Germany over the last 30 days and ranks at the 96.1th percentile in the drama genre in February. Therefore, we can conclude it to be a valuable series in Germany.
Acquisition decision: Demand data can help you to determine which shows to acquire based on their potential performance - both in terms of audience reach and, ultimately, revenue. One can compare "Türkisch Für Anfänger" with other series in the market and see how it is performing with respect to them. Although demand for the show has decreased in Germany by 19.7% in February, it still has 3.4 times the audience demand of the average show. Therefore, this series can be considered a strategic asset for any content distributor.
Programming decision: Demand data can help with programming decisions like what type of content should be produced or acquired. By examining the top 10 global markets where "Türkisch Für Anfänger" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Germany is the show's number one market globally, followed by Austria. This insight allows TV executive's to make informed decisions on programming and distribution strategies that target specific countries or regions.
Decision Making Process: The decision-making process can be informed by insights into genres and content that are resonating with audiences. Demand for "Türkisch Für Anfänger" is good. Additionally, we see that over the last 30 days, demand for this show has increased as compared to the last 90 days. This information can help an entertainment talent agency or a TV production company to identify the type of content that their clients should focus on creating.
Longevity: Parrot Analytics' demand metrics can also be used to assess the longevity of a series. We see that the longevity for "Türkisch Für Anfänger" is okay - indicating that it has maintained a steady audience demand over time. Therefore, it can be considered a sustainable investment for any content distributor.
Overall, using Parrot Analytics' demand data, entertainment executives can make informed content, acquisition, distribution, programming decisions for their respective organizations. In the case of "Türkisch Für Anfänger", we observed that the show has strong demand metrics and can be considered valuable content that has potential. This information can also be used to better inform strategy, marketing tactics, and ultimately increase the reach and profitability of the content.
