As an entertainment executive, one way you can leverage demand data is to help you make more informed content decisions. For instance, let us consider "Twisted Whiskers." Based on its demand data in Germany for the month of January 2024, the show has been performing well with 3.8 times the audience demand of the average show in the country. Only 8.6% of all TV shows have this level of demand, indicating a high degree of desirability.
You could use this information in various ways. For instance, if you are an OTT platform, you may want to consider acquiring the distribution rights to the show to offer it to your subscribers in Germany. Alternatively, if you work at a TV production company, seeing the positive audience sentiment towards the series in Germany may encourage you to invest in producing similar content or even a localized version of the show.
Moreover, demand data from Parrot Analytics can help with your programming decisions. You can see the extent to which "Twisted Whiskers" is succeeding against its peers in the family genre, enabling you to assess its performance vis-à-vis other family shows. Additionally, monitoring the show's momentum and longevity over time can help you determine its staying power and how well it will perform beyond the current period.
In the same vein, the information about the top 10 global markets for the show can also inform your distribution decisions. You may decide to prioritize rolling out the show in regions where it has the highest demand or explore new markets where demand is increasing over time.
Finally, demand data can be used in content valuation exercises. Parrot Analytics' content valuation system can help you determine how much a particular title or library contributes to a given platform's bottom line. Based on the Parrot Pulse score, "Twisted Whiskers" has outstanding worldwide demand and franchise potential, suggesting that it could be a strategic asset for a streaming platform. The high travelability score also means that the show may appeal to audiences in multiple markets, further adding to its value.
