As an OTT platform executive, you can use demand data to inform content acquisition and programming strategies for your platform. For instance, using the example of "Undercover Boss (US)," a docu-reality series that follows the journey of corporate executives who go undercover in their own companies, you can glean insights into audience demand for your content.
One way that demand data is valuable is for content valuation. You can use demand data to determine how much to spend on acquiring a particular show or series. Parrot Analytics' content valuation system is powered by global content demand and supply, and it reveals the dollar value contribution of any title, to any platform, in any region. With "Undercover Boss (US)," you can assess the show's dollar value contribution to your platform, and hence determine how much to spend on acquiring or licensing it.
Furthermore, by examining the demand data of "Undercover Boss (US)," you can determine the show's regional popularity, allowing you to make more informed distribution and programming decisions for your platform. For instance, since the show is currently popular in Germany and is within the top 10 globally, you may consider acquiring and promoting this show in the German market. Similarly, by analyzing the show's international travelability metric, you can identify other countries where the show may be popular but not yet available and look into acquiring the rights.
By exploring the show's Parrot Pulse score, which measures the show's performance across six dimensions (worldwide audience demand, travelability, longevity, momentum, franchisability, and reach), you can learn about the show's strengths and weaknesses. For instance, if a show has poor momentum - the pace of growth - this may suggest that the show is past its peak or that its audience is shrinking. With "Undercover Boss (US)," its momentum is poor but has good longevity; therefore, it may be wiser to acquire the show at a lower price point.
Finally, demand data can be used to inform content recommendations and marketing strategies. By analyzing audience data of similar shows that audiences like, such as "Deadliest Catch," "The First 48," and "Bizarre Foods With Andrew Zimmern," you can select and bundle shows that audiences are likely to enjoy.
In summary, using demand data insights from Parrot Analytics, you can determine how much to spend on content acquisition, program your platform's content accordingly, recommend new content based on audience preferences and monetize existing content.
