If you are an entertainment executive, you’d want to be aware that "Vanderpump Rules" has been experiencing decreasing demand recently in Germany, and dropped in its rank by 441 spots during January. However, looking at the show's global performance across different dimensions (Parrot Pulse), "Vanderpump Rules" has been performing outstanding in terms of worldwide audience demand, longevity, momentum, franchisability, and reach.
Using demand data to inform acquisition decisions, you could see that "The Real Housewives Of Salt Lake City", "Love Island (UK)", "The Mandalorian", "Ink Master", "Loki", "The Real Housewives Of Beverly Hills", "Formula 1: Drive To Survive" and "The Walking Dead" share similarities with "Vanderpump Rules" in the sense that fans of one would usually be fans of all the others. This can help you decide whether to invest more in those shows.
Demand data can help you make more informed programming decisions, such as understanding which genres are resonating most with your current audience or which genres to target to attract new subscribers to your SVOD service. A show like "Vanderpump Rules" may prioritize programming that is similar to the said show, enabling the platform to grow its subscriber base.
If you are working in content distribution, demand data can inform distribution decisions by showing you which platforms to target for distribution of your content and what type of content to exhibit opportunities to acquire or produce as seen from the show's performance across different countries. "Vanderpump Rules" performed outstandingly in the United States, for example.
Demand data can also inform content valuation, and the Parrot Analytics content valuation system gives economic value to any title, to any platform, in any region of the world. Using demand data, you can calculate the ROI a specific title would bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn and estimate the cannibalization of audiences if a title is available on multiple services. In the case of "Vanderpump Rules", it has a good demand in Germany, but its demand has been decreasing recently. Looking at its trend over the past year and the last 30 days, you would notice that the show has decreased in popularity in the last month.
