If you are an entertainment executive, leveraging demand data can enable you to make informed content, acquisition, distribution, and programming decisions. Specifically, you can use demand data for content valuation to determine how much a series is worth, its ability to create strategic assets, and its power to drive subscriptions or mitigate churn. In the example of "Warrior," we can identify several insights into how demand data can inform your decision-making process.
Firstly, based on the Parrot Analytics demand data, "Warrior" has a good demand in Germany, which is 5.3 times the average show in the country. This data could be useful in making content investment decisions for German audiences. Additionally, by looking at the peak rank of #369, we can see that "Warrior" is not among the most popular shows in Germany, which may influence decisions on how heavily to invest in promoting the show.
Secondly, by examining the audience demand for "Warrior" in the drama genre, we can see that it ranks higher than 97.7% of all drama titles in Germany. This information informs content acquisition and distribution decisions by highlighting the show's relative success in comparison to the rest of the market.
Thirdly, identifying the other shows that fans of "Warrior" like can assist you in making informed programming decisions. Knowing that fans of "Warrior" enjoy shows like "Foundation" and "The Witcher" can help you identify which programs to pair with "Warrior" to satisfy the viewers' interests.
Lastly, the insight into the performance of "Warrior" on a rolling year basis and the last 30 days illustrates that the show has been decreasing in popularity. This valuable insight can inform programming decisions such as whether to invest in a new season of the show or look for a new content opportunity that has higher potential for growth.
In summary, for entertainment executives, incorporating demand data is critical to making informed decisions on content, acquisition, distribution, and programming. By analyzing demand data for a series such as "Warrior," entertainment companies can make better decisions, allocate resources effectively, and retain and acquire audiences.
