The demand data for the TV series "When Calls The Heart" in Germany during March 2024 provides valuable insights to help entertainment executives make informed decisions regarding content, acquisition, distribution, and programming.
Using demand data, executives can assess the value of the series to any given platform or market. For instance, the content valuation system powered by global content demand and supply reveals the dollar value contribution of any title to any platform or region. They can also identify which platforms or channels to target for the distribution of content. In the case of "When Calls The Heart," the demand in Germany was good, with only 8.6% of all TV shows having this level of demand. The series should, therefore, be a strategic asset for any streaming service that wants to grow its audience and reach new subscribers.
Demand data helps to quantify the platform-specific marginal revenue contribution and the ability of a TV series to drive subscriptions and mitigate churn. Executives can assess how a title drives engagement across the rest of the catalog, determine the best release strategy and pricing, and estimate the cannibalization of audiences if a title is available on multiple services. The analysis of the series reveals that in Germany, the audience demand for "When Calls The Heart" has decreased during March 2024 but spiked toward the end of the month, indicating that executives can optimize their marketing campaigns accordingly to promote viewership and engagement.
Demand data also helps to uncover under-monetized content and identify new opportunities for content distribution in underperforming markets. Executives can find new opportunity markets for content distribution and learn what content is most popular in a given market or on a global scale. Using demand data, they can ensure that content is being seen by the right audience and that they buy titles that will keep current audiences happy while attracting new subscribers to the platform.
Further analysis of top markets where "When Calls The Heart" is sought after globally reveals a significant demand in Canada, where the series achieves high audience demand of 12.5x. Executives can leverage this information to monitor how the show performs in different markets and allocate their resources accordingly. The analysis also shows that the show's longevity and momentum are outstanding, and it has a good reach and franchisability. Executives can use this information to develop the show into a franchise and create spin-offs or determine which IP to monetize further.
In conclusion, using demand data can help entertainment executives make more informed decisions regarding content, acquisition, distribution, and programming. The demand data analysis of "When Calls The Heart" provides valuable insights into the show's performance in different markets and its overall value proposition. With this information, executives can make data-driven decisions that optimize their investments and maximize the ROI for their businesses.
