As an entertainment executive, leveraging demand data can make content and programming decisions more informed and strategic. Let's take a look at how demand data can be used to analyze "Willow" in Germany during the month of January 2024:
1. Content Valuation: Firstly, demand data can be used to value the content and understand its worth. Using Parrot Analytics' demand data, we can quantify the dollar value contribution of any title in any region. With "Willow" having demand 3.3 times greater than the average show in Germany over the last 30 days, its contribution to the platform's revenue can be estimated with greater accuracy.
2. Valuing IP Globally: As we can see, "Willow" outperformed the average TV show in all of the top 10 global markets where it is in-demand over the last 30 days. Understanding the global appeal of "Willow" can help with strategic content acquisition and distribution decisions.
3. Subscriber Retention and Acquisition: Demand data can help guide acquisitions and programming decisions that can help retain subscribers and attract new ones. For example, if "Willow" is popular among a certain demographic of subscribers, the platform might want to acquire more content that caters to that demographic.
4. Optimal Release Strategy and Pricing: Demand data can help determine the best release strategy for a TV show. With "Willow" experiencing a spike in demand in mid-January 2024 in Germany, we can understand the optimal timing for content release. Pricing can be informed by a show's demand in a particular region.
5. Competitive Benchmarking: Comparing a title's demand against other titles available on the market can help TV executives make more informed decisions about acquisitions or original production strategy. The information in this article about "Willow" can help executives better understand the performance of this show compared to other shows in the market.
To summarize, demand data can help entertainment executives make more informed decisions about content acquisition, distribution, programming, and retention. By analyzing data about a TV show's demand, executives can get a better understanding of its global appeal, monetary value, how it compares to other shows, and other crucial metrics that can help guide decision-making.
