For TV executives, it's important to make informed decisions to ensure that their content investments result in the desired outcomes. Demand data is a valuable resource to have in decision-making. By examining the demand data for “90 Day Fiancé” in Spain, executives can gain valuable insights into the show's performance and make informed programming, content, acquisition, and distribution decisions.
Firstly, demand data provides a baseline for content valuation. Its current demand level in Spain is 3.3 times the title average, which indicates a higher value for this show. By using Parrot Analytics' content valuation system, executives can estimate the ROI of licensing or developing content and measure how a title drives engagement across the rest of the catalog.
Secondly, executives can maximize the travelability of their titles by assessing how well shows will perform in international markets. The audience demand for “90 Day Fiancé” in Spain stands at 16% of the demand in its country of origin, the United States. Travelability quantifies a show's international demand relative to its home market. With its outstanding demand in markets such as Canada, the Netherlands, and Australia, executives can explore international distribution opportunities.
Thirdly, demand data can help executives make decisions that lead to subscriber acquisition or retention. By examining the top 10 global markets where “90 Day Fiancé” is most in-demand, executives can identify which titles will attract new subscribers to their platform and keep their current audience happy.
Fourthly, executives can use demand data to identify hoaxes, hype, and money-spinners. Analyzing a show's momentum, longevity, and reach provides insights into the effectiveness of marketing campaigns, the show's sustained popularity, and its potential to attract a wide audience.
Lastly, demand data enables executives to optimize their release strategy and pricing. With its outstanding demand in Spain, “90 Day Fiancé” has the potential for a successful release strategy. By studying what other titles fans of the show also like, executives can identify potential program blocks that optimize their scheduling strategy.
In conclusion, using demand data can provide entertainment executives with valuable insights into a show's performance, inform programming, content, acquisition, and distribution decisions, and optimize their release strategies. By analyzing a show's momentum, travelability, franchisability, and audience metrics, executives can make informed decisions that lead to better returns on investment.
