As a TV executive, knowing the demand for your content is crucial to make strategic decisions. The analysis of "Adventure Time" is an excellent example of how to use demand data to make better content decisions. With 11.4 times the audience demand of the average show in Spain over the last 30 days, "Adventure Time" has exceptional demand and is ranked in the 99.5th percentile in the comedy genre in Spain.
By comparing the performance of "Adventure Time" on a 1-year rolling basis vs the last 30 days, we can see that it has increased in popularity during the last month in Spain by 49.8%. This is an excellent opportunity for the TV executive to capitalize on this trend. Moreover, assessing its global performance dimension, its franchise spin-off potential, and reach are exceptional.
As a TV executive, you should use demand data to understand what content is most popular in your market or on a global scale. The top 10 global markets where "Adventure Time" is most in-demand over the last 30 days are the United States, Brazil, the United Kingdom, Canada, Russia, Australia, France, Mexico, and Sweden. "Adventure Time" outperforms the demand average for each of these markets, providing a solid competitive benchmark to measure against.
Further, if you're wondering what you can learn about your current audience, demand quantifies taste clusters and helps with decisions concerning supply and demand. You can learn about popular genres and identify opportunities where you can acquire or produce content that will yield high demand. "Adventure Time" viewers tend to like shows such as "Rick And Morty," "Battlebots," "Billions," and "South Park," among others. You can use this information to find new IP or create spin-offs that will further monetize your content.
Demand data can also inform the platform and network fit, allowing TV executives to determine which streaming platforms to target for content distribution. For example, demand data can answer questions like how popular your show is relative to the market average and what type of titles you should buy if you want to keep or grow your audience.
Lastly, demand data can reveal the dollar value contribution of any title, to any platform, in any region, providing content valuation estimates. Parrot Analytics' content valuation system is an economic valuation system powered by global content demand and supply, which can provide a quantitative assessment of the value of your content and help you determine how much to spend on future content acquisitions.
In conclusion, the "Adventure Time" analysis, through the insights provided by Parrot Analytics, demonstrates the broad range of strategic benefits that can be obtained by TV executives who use demand data. It offers invaluable insights into program acquisition, distribution, programming, and content valuation that can help increase their profits and retain their audience.
