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Maximizing Success in the Entertainment Industry: How Demand Data Can Help You Make More Informed Content, Acquisition, Distribution, and Programming Decisions

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Parrot Analytics Insights - February 2024

As an entertainment executive, you can use demand data to make informed decisions related to content acquisition, programming, distribution, and valuation. By analyzing the detailed metrics of "Alguien Te Mira" for the month of February 2024 in Spain, you can understand how Parrot Analytics' demand data is an essential source of information for executives like you.

One of the significant advantages of demand data is its ability to provide an economic valuation of any title you are interested in acquiring or producing. You can use Parrot Analytics' content valuation system to know exactly how much a title is worth. Using demand data, you can estimate the dollar value contribution of any title, to any platform, in any region. You can also use demand data to answer questions related to a series' performance as an acquisition-driving or churn-reducing title, the baseline value of a title, the value of a content library to a platform over time, how exclusive content affects subscriber retention, and cannibalization of audiences if a title is available on multiple services.

The demand data for "Alguien Te Mira" indicates good demand for the show in Spain and lower demand internationally. However, the show is increasing in popularity1 "Alguien Te Mira" has good demand in the drama genre and outperforms 94.6% of all drama titles in Spain. You can consider "Alguien Te Mira" as an asset that can help you retain or grow your audience in Spain but might require further analysis outside of Spain for other markets.

Demand data can also inform your decisions related to programming. By knowing similar shows that fans of "Alguien Te Mira" also like, you can use this information to inform programming choices. You can also use demand data to help you decide the best release strategy for your content. Additionally, demand data can help you uncover under-monetized titles or catalog content that can increase engagement and retain customers, requiring less marketing spend.

Lastly, as an entertainment executive, you can use demand data to improve your content acquisition and distribution decisions. Demand data can help you assess the global value of IP, quantify the platform-specific marginal revenue contribution, and assess a TV series' ability to drive subscriptions and mitigate churn. Also, you can use demand data to select IP development or franchise and assess a title's travelability and reach across different markets.

In summary, demand data enables you to make informed decisions related to content acquisition, programming, distribution and valuation, and helps you to make evidence-based choices that have a better chance of success. By using detailed metrics like those available for "Alguien Te Mira" for the month of February 2024 in Spain, you can gauge the demand for any title, optimize your marketing campaign, and make informed decisions about global expansion and future content investments.

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