As an entertainment executive, the insights gained through analysis of demand data for a TV show like “Antena 3 Noticias” can help inform content, acquisition, distribution or programming decisions. By examining the demand data, the content valuation of “Antena 3 Noticias” can be estimated based on its demand metrics in Spain and other countries.
One valuable insight is that “Antena 3 Noticias” achieved 6.1 times the audience demand of the average show in Spain over the last 30 days, indicating that it is a popular show among Spanish viewers. This high level of demand can be used to estimate the baseline value of the title in the Spanish market. Furthermore, the show had a 13.7% increase in demand in Spain during January 2024.
Another valuable insight is its reach. The show has poor reach, meaning it does not appeal to a wide range of viewers, but has highly loyal fans. Therefore, the executive can target their promotional efforts to reach this specific group of people, for example, by advertising in locations where this group is predicted to be located.
The analysis also shows that the show's performance during January 2024 in Spain is trending upwards, with a rank increase of 36 positions. However, the show has low travelability and franchisability, which means that it may not perform well in international markets or related brand extensions, making it less valuable to potential buyers in international distribution and franchising.
Finally, the global performance of the show can be compared to other markets as a benchmark. Although the show peaking at 9.2 times the average during the entire year, the last 30 days saw the peak demand at 7.7 times the average; indiacting a 16.4% increase. This might indicate that the show has had a recent surge in popularity among Spanish audiences.
In summary, demand data can provide insights into the popularity of a show with a specific audience, potential upsides, its overall value, and inform decisions. In the case of “Antena 3 Noticias,” examining its performance in the Spanish market helps content executives understand its value, while insights into the show's global performance can provide insights into wider opportunities for distribution or franchising. Therefore, decisions concerning content, acquisition, distribution, and programming can be better informed with actionable insights gleaned from demand data.
