Dear Entertainment Executive,
Today's entertainment landscape has become more competitive than ever, and with the ever-increasing need to find and create content that stands out, it’s more important than ever to tap into the power of data and analytics. At Parrot Analytics, we believe that television executives have a unique opportunity to harness the power of TV demand data to gain valuable insights into content valuation, acquisition, audience retention, and programming decisions.
To illustrate how demand data can be used to make more informed content decisions, we’ll be using the popular show Attack on Titan as an example. Attack on Titan is an anime series that first aired in 2013 and centers around a group of human survivors who wage war against giant humanoid creatures called Titans.
Using the Parrot Analytics content valuation system, we can determine the dollar value contribution of Attack on Titan to any platform, in any region. For example, over the last 30 days, Attack on Titan has 16.2 times the audience demand of the average show in Spain, marking it as having incredible value. We can also see that the show peaks at #7 in Spain and ranks in the 99.8th percentile for all animation titles in the country during October.
We can also see that Attack on Titan has exceptional momentum, longevity, and travelability across the globe. The show also outperforms the demand of the average TV show in each market it airs and has spin-off potential.
Looking at the show's audience decline by 25.5% over the month of October in Spain, we can deduce that there is room for improvement. We can then examine sub-genres or topics within Attack on Titan that could have fueled the demand decline and create new content that avoids those issues. Doing so improves audience retention and financial return.
Based on this data, content distributors and OTT platforms can estimate the specific content that has higher demand in different areas. For instance, the United States audience demand for Attack on Titan is 24.8 times the average, making it the show's best market globally. Therefore, a distributor could choose to focus more on Attack on Titan in the US. The franchise's potential could also be leveraged by creating spin-offs or investing in relevant collaborations.
Demand data also informs content acquisition. By assessing demand data, you can estimate the financial value of adding Attack on Titan to your platform. The data-driven information available concerning the show's global popularity demonstrates how it could attract and retain international audiences.
In conclusion, the potential of demand data usage is almost limitless and can provide valuable insights when used to guide decisions regarding content acquisition, programming, and more. As the competition tightens in the entertainment industry, leveraging demand data power is becoming increasingly important for executives. By utilizing demand data in decisions, entertainment executives can gain a significant competitive advantage, maximizing the value of investments, and ensuring that content meets viewers' preferences.
Sincerely,
Parrot Analytics
