As an entertainment executive, you constantly face dilemmas concerning content acquisition, production, and distribution. Making the right content decisions is critical to the success of your platform or network. With the aid of demand data, you can empower yourself with valuable insights to aid your decision-making process. Parrot Analytics, a leading data analytics firm, provides an economic valuation system that allows you to see the dollar value contribution of any title to any platform in any region. Let's take a closer look at how demand data for "Big Brother Brasil" in Spain in February 2024 can be useful in making informed content decisions.
At 9.1 times the audience demand of the average show in Spain over the last 30 days, demand data shows that demand for "Big Brother Brasil" is exceptional. Such high demand is only found in 2.7% of all TV shows, which means "Big Brother Brasil" has been increasing in popularity. Additionally, this show ranks at the 99.7th percentile in the reality genre, indicating that it has higher demand than 99.7% of all reality titles in Spain.
For content acquisition decisions, you can leverage demand data to determine how much a particular content asset is worth. With Parrot Analytics' content valuation system, you can calculate each title's ROI for any particular platform. Using demand data, you can measure the platform-specific marginal revenue contribution and its ability to drive engagements across the rest of the catalog. You can also use demand data to assess a TV series' ability to drive subscriptions and mitigate churn.
Furthermore, demand data enables optimal release strategy and pricing. With insights into what elements of existing content fans like the most, upcoming productions can be optimized for maximum success. You can also leverage data to determine the best release strategy for providing content to the audience.
If you're looking to expand your platform's global reach, demand data helps prioritize the best content for that purpose. By examining the top 10 global markets where "Big Brother Brasil" is most demanded, we find that the show outperforms the demand of the average TV show in each of these markets. This means you can select the best content to distribute globally.
Finally, for TV executives looking to increase engagement and retain customers, demand data enables you to discover under-monetized titles. Using demand data, one can discover new opportunity markets for content distribution and demonstrate how demand for a series is growing. "Big Brother Brasil" recorded an outstanding audience demand across all platforms globally, cementing its place as a show with high monetization potential in the Spanish market.
In conclusion, using demand data can be incredibly valuable for strategic decision-making across all aspects of content acquisition and distribution. Parrot Analytics provides an independent measure of a show's global performance across multiple dimensions, including travelability, longevity, momentum, franchisability, and reach. Executives need to leverage this data to their advantage, helping to make better-informed decisions that increase engagement and improve the bottom line.
