Entertainment executives are constantly seeking ways to improve their content and acquisition decisions, and that’s where leveraging demand data comes in. Parrot Analytics' content valuation system is based on global content demand and supply, which can help inform strategic content decisions. The recent analysis of "Bridgerton" in Spain during February 2024 is a prime example of how demand data can be used to make more informed decisions.
One key question that demand data can help answer is valuation. Specifically, content valuation uses demand data to help determine how much a series is worth. Based on the analysis of "Bridgerton", we can see that the demand for the show in Spain is outstanding and nine times higher than the average show in Spain during the last 30 days. This high demand level indicates that the show has significant value, which can be leveraged to make strategic acquisition decisions. Furthermore, the show has higher demand than 99.6% of all romance titles in Spain, indicating its value in the romance genre.
Demand data can also help executives consider the travelability of a show. Based on the analysis of "Bridgerton," the demand for the show in Spain was 31% of the demand in its home market of the United States, indicating significant international demand. This information can be utilized to inform decisions about where to distribute the show and which international markets offer the best opportunities for growth.
In addition to offering context about valuation and travelability, demand data can help executives make smarter programming decisions. For instance, executives can use demand data to understand which shows have similar audiences as "Bridgerton". Based on the analysis, we know that "The Legend Of Vox Machina", "Rick And Morty", "House Of The Dragon", "The Wheel Of Time", "The Lord Of The Rings: The Rings Of Power", "For All Mankind", "Our Flag Means Death", "Queen Charlotte: A Bridgerton Story" and "Foundation" are shows its fans also enjoy, making these potential programming considerations to attract similar viewers.
Moreover, demand data can help inform decisions about the future of a show. For example, the analysis of "Bridgerton" shows that the show's momentum and longevity are both outstanding, indicating that the show has high potential for continued success and sustainability over time. This information can be used to inform decisions about how to allocate future resources for the show, as well as which additional content to add.
Lastly, demand data can help executives make informed distribution decisions. Based on the analysis of "Bridgerton", we can see that the show outperforms average TV demand in each of its top 10 global markets, including the United States, Brazil, the United Kingdom, Canada, France, Russia, Australia, Spain, and Germany. This indicates that the show is in high demand across several international markets, which can inform decisions about which markets to prioritize for distribution.
Overall, the analysis of "Bridgerton" showcases the power of utilizing demand data to make more informed strategic decisions across all aspects of the entertainment industry. Executives can use this data to inform decisions about valuation, travelability, programming, future opportunities, and distribution.
