Using demand data, entertainment executives can make more informed content acquisition, distribution, and programming decisions. For instance, consider the case of "Brooklyn Nine-Nine" in January 2024 in Spain. The series has 7.2 times the audience demand of an average show over the last 30 days. This indicates that the show is quite popular in Spain compared to other TV shows. The first question that can come up in the mind of an executive is how much is the show worth? Parrot Analytics' content valuation system can help determine the dollar value contribution of any title in any region, which will provide content valuation.
The demand data can also help to check the performance of the show as it compares to the market average with intensive benchmarking. Audience demand helps executives examine pertinent questions such as how the show is performing compared to other titles, how much value the show can add to their catalog, and to conduct market analysis to determine the most suitable platforms for distributing it.
Moreover, the insights from a show like "Brooklyn Nine-Nine" regarding the geography of demand, genres resonating most with audiences, and demand for spin-offs and franchises can help with the acquisition and financing decisions of TV series financing companies, entertainment talent agencies, and content distributors. The data's detailed analysis can also assist content production companies in assessing the potential of their upcoming productions and tweaking them to optimize success.
With "Brooklyn Nine-Nine," the show's independent worldwide audience demand and outstanding travelability signify that there is tremendous demand for this show internationally. For instance, the audience demand for the series in Spain was 20% of the demand in the United States. So executives can use demand data to uncover which shows resonate most in particular regions, understand the global reach of their shows, and how their content offers them an edge over other content. Additionally, executives can determine the best release strategy, pricing, and marketing campaigns with this data to meet the needs of their target market.
In conclusion, executives can gain valuable insights from demand data regarding the audience's taste clusters, the best talent, and brand partnerships to target for expanding their audience and acquisition-driving or churn-reducing titles. They can also use demand data to track the show's longevity, and how it performs relative to rivals over time. Finally, demand data provides critical answers to all relevant questions about the content, from how much it is worth, how to optimize its global appeal to how to retain a subscriber's audience, and how to attract new subscribers to their SVOD service.
