As an entertainment executive, if you are in the process of making a programming decision around airing or distributing a Spanish music reality series, "Dúos Increíbles," then demand data provides valuable insights that can help you make a more informed decision.
Firstly, "Dúos Increíbles" is a popular show that has outstanding demand in Spain. Parrot Analytics demand data indicates that the show's demand was 8.2 times higher than the average show in Spain over the last 30 days, and only 2.7% of all TV shows have this level of demand. This means that this show is highly valuable and desirable.
Additionally, demand data can help you understand how demand for the show has grown or declined over time. In the case of "Dúos Increíbles," the show's demand increased by 26.1% in the last 30 days compared to its demand over the entire year, indicating that the show has recently gained popularity.
Furthermore, looking at the top 10 global markets where "Dúos Increíbles" is in-demand over the last 30 days, we can see that Spain is the show's number one market. This suggests that the show may perform best in its home market, and you can use this information to optimize your distribution and licensing strategy.
Apart from this, by using demand data, you can also evaluate how a specific title will drive audience engagement, subscriptions, and mitigate churn. You can find out which content is most popular in your market or on a global scale; identify the type of content that exhibits an opportunity to acquire or produce; and optimize your marketing campaign ahead of the premiere.
Moreover, demand data can help you answer key questions about content valuation, such as how much a show is worth to another streaming platform, and how much of a show's value is driven by demands for one of its stars. In the case of "Dúos Increíbles," demand data reveals the show's travelability is poor, but its worldwide audience demand and momentum are okay.
These are just several examples of how demand data can be highly valuable to an entertainment executive. By applying demand data to your programming decision-making process, you can make more informed decisions that increase the likelihood of success for your content.
