As an entertainment executive, you can use demand data provided by Parrot Analytics to make more informed content, acquisition, distribution, and programming decisions. The analysis of "El Corazón Del Océano" for the month of February 2024 in Spain provides valuable information that can be used to make strategic decisions.
One way to use demand data is to evaluate content valuation. You can determine how much a series is worth, assess the value of exclusivity, and estimate cannibalization of audiences if a title is available on multiple services. Parrot Analytics' content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI of a specific title and assess a TV series' ability to drive subscriptions and mitigate churn.
"El Corazón Del Océano" has 4.2 times the audience demand of the average show in Spain over the last 30 days, suggesting that its content is valuable to the Spanish audience. However, demand has been decreasing recently, which may indicate that strategic decisions need to be made to re-engage with viewers.
Another way to use demand data is to identify local whitespaces, which are genres that have high demand in specific markets. In Spain, the show ranks at the 97.5th percentile in the history genre, which means that it has higher demand than 97.5% of all history titles in Spain. This information can be used to identify other history titles that may be successful in Spain.
Additionally, you can use demand data to inform your programming decisions. By examining the top 10 global markets where "El Corazón Del Océano" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Spain is the show's number one market globally, followed by Mexico. This information can be used to make decisions about scheduling and programming that can be effective in these markets.
Finally, demand data can be used to inform franchise development decisions. Although "El Corazón Del Océano" has poor franchisability and poor reach, executives can still use the show's popularity and demand data to create spin-offs or franchises that can leverage its brand and audience.
In conclusion, demand data provided by Parrot Analytics can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. By analyzing "El Corazón Del Océano" for the month of February 2024 in Spain, executives can evaluate the content valuation, identify local whitespaces, inform programming decisions, and develop franchises that leverage the show's popularity and demand data.
