Demand data is a powerful tool that can help entertainment executives make better-informed decisions regarding their content, acquisition, distribution, and programming decisions. One way demand data connects to content valuation is that it can be used to quantify a title's dollar value contribution to any platform in any region. Parrot Analytics' content valuation system is built on demand data, which can reveal the baseline value of a title, assess how a series performs as an acquisition-driving or churn-reducing title, and estimate the value of exclusivity.
Let's take "First Dates (ES)" as an example. This show has been performing well in Spain, with its demand currently at 3.1 times the average show in the country. The show's ranking has also improved by 55 spots during February in Spain, highlighting its growing popularity. Additionally, its audience is predominantly interested in other shows such as "Manifest," "Our Flag Means Death," and "Andor," indicating an opportunity for cross-promotion.
On the other hand, Parrot Analytics' global performance dimensions show that "First Dates (ES)" has poor travelability, longevity, momentum, franchisability, and reach. This means that the show has lower international demand relative to its home market, poor audience demand maintenance over time, slow growth, low spin-off potential, and a small audience expressing demand for the show.
However, one positive sign is that the show's average demand has increased from 2.5 times the title average to 3.1 times the title average in the last 30 days, indicating a boost in popularity.
Furthermore, examining the top 10 global markets where "First Dates (ES)" is most in-demand over the last 30 days shows that it outperforms the demand for the average TV show in each of these markets. Besides, Spain is the most in-demand market, where the audience demand for the series is good. Sweden, the second most in-demand market, is also doing well, and in all other regions, the demand for the show is okay.
This analysis demonstrates how demand data can help entertainment executives evaluate a TV series while making informed content decisions. It can provide insights into how a show is performing in different regions, what shows appeal to its audience, and how it compares to the average title. All of these factors can help executives make better decisions regarding content financing, acquisition, distribution, and programming.
