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Unlocking the Power of Audience Demand Data: A Case Study on Frank De La Jungla

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Parrot Analytics Insights - January 2024

As an entertainment executive, understanding audience demand data can help you make more informed decisions about content acquisition, distribution, and programming. Let's take a closer look at the demand data for the TV series "Frank De La Jungla" in Spain during January 2024 and see how this information can inform important decisions.

By examining the audience demand, we can see that the show has a demand that is 2.1 times higher than the average show in Spain for the last 30 days. This information can be used to value the content of the show and determine its valuation relative to other titles. It's also helpful to note that demand for the show has been increasing recently.

Additionally, we can see that "Frank De La Jungla" achieved the peak rank of #892 in Spain and moved up by 148 spots during January 2024. The show ranks at the 98.8th percentile in the documentary genre, indicating that it has higher demand than 98.8% of all documentary titles in Spain. This information can be used to determine if the show is resonating with the specific target audience and potentially inform acquisition or distribution decisions.

Moreover, top-performing shows that fans of "Frank De La Jungla" also like can be leveraged in programming decisions to drive audience engagement and retention. The substantial increase in demand for the show in Spain during January, coupled with the demand spike towards the end of the month, highlights the need for making important decisions to expand marketing efforts.

Additionally, utilizing Parrot Analytics' Pulse Metric reveals that while worldwide audience demand for "Frank De La Jungla" across all platforms is okay, its travelability, longevity, momentum, franchisability, and reach are poor. This information can be used to understand the potential for growth, spin-off potential, and future market expansion.

Finally, it's worth noting that examining the top 10 global markets where "Frank De La Jungla" is most in-demand can help us determine which markets to prioritize and offer insight into regional tastes and preferences. Despite a decrease in popularity in recent days in comparison to the last year, the show still outperforms the demand of the average TV series in each of the 10 markets globally.

In summary, using demand data like that of "Frank De La Jungla" during January 2024 in Spain can aid in making informed decisions in content acquisition, distribution, and programming. By analyzing show metadata like rankings, genre, and market demand, entertainment executives can leverage this information to devise favorable content strategies and marketing campaigns to expand their audience and retain subscribers.

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