Using the example of "Grande Fratello" in Spain, we can see how demand data can aid entertainment executives in making more informed content acquisition and programming decisions. Parrot Analytics' demand data provides valuable insights to answer several queries from the executives:
1. Content valuation: Using demand data, the executives can know the show's worth and contribution to the platform's value. Through the system, they can calculate a specific title's return on investment for any given platform, and assess a TV series' potential to drive subscriptions and reduce churn. For instance, the 61.1% increase in the show's demand in December implies its popularity, and its rank at the 98.5th percentile in the reality genre on Spanish TV shows its high demand relative to its peers.
2. Supply and demand decisions: Executives concerned with which content to acquire or produce can use demand data to identify niche opportunities in the market. Analysis of data on audience demand can reveal the most popular genre, top shows, and global market trends. Through demand data, they can also know what the audience likes the most in a specific show or develop future productions optimized for success.
3. Acquisition decisions: Parrot Analytics' demand data enables content owners to value their content and know their show's worth to another streaming platform. Moreover, executives can compare titles with other shows on the market, map local whitespaces to determine which platform to target for content distribution, and know whether a title can retain its current audience or attract new subscribers.
4. Programming decisions: Knowing how to organize and distribute the show on a platform can be influenced through the insights derived from demand data. Through the data, executives can determine the optimal release strategy and pricing for the content. This way, they can keep the current audience happy and attract new subscribers to increase their reach.
5. Distribution decisions: Executives concerned with where to distribute their content can use demand data to inform their choices. The content analysis provides data on the demand for the show globally, illuminating which regions have higher demand signals. The system measures the content's international demand relative to its home market, extending information about travelability of the content.
To sum up, executives can use demand data to inform content decisions, valuation, acquisition, distribution, and programming efforts. In the case of "Grande Fratello," the show's excellent demand data in Spain and ranking helped executives determine how popular the show was in its category and plan its future. Moreover, the data offers additional insights into how to increase the show's demand and identify further opportunities for growth. Ultimately, demand data is an excellent resource to help entertainment executives stay informed and make smarter decisions across all key business functions.
